Penguins - What's all the fuss about?

Posted on December 12 2014

With the release of the Penguins of Madagascar last weekend, I’m taking a look at this winter’s penguin craze and asking, where did it come from?

I’m a child of the 70’s and the earliest famous penguin I can recall is Pingu, which was a stop-motion animated programme, first aired in the 1980’s. 
Then there was Wheezy from Toy Story 2 in 1999 followed by Mumble in the 2006 film Happy Feet. Of course, not all penguins were cute and cuddly, there are also the various portrayals of the evil penguin character from Batman.

Can you think of any others? Please let me know in the comments below if you think I’m missing any!

The latest penguin craze this winter stems, not from the film, but from retailer John Lewis and their Christmas TV ad featuring lonely penguin Monty. You’d have to have been living in Antarctica over the past month not to have heard about it. What an amazing money spinner that ad campaign has been – not just from the usual brand awareness and incremental sales point of view you get from any TV ad, but from all of the merchandise that’s being sold of the back of it.  

Think about what you want for Christmas… a new handbag? A jumper? Whatever it is you’re after, you’ll be sure to find it with a penguin emblazoned across it – all wrapped up in Monty paper too!

And why not?! Waddling penguins have always been popular with kids and how can they not be? Check out these penguin fails, so adorable!

So whilst, we’re all in a spin over Monty and Mabel, what perfect timing for the release of Penguins of Madagascar in the UK! And if you’re planning a trip to the cinema, why not take your own little penguin with our Baby Penguin Dress Up?

Available in 3 sizes for ages 6-24 months, this is a truly premium costume and comes complete with adorable top hat and a red bow tie, just like Wheezy!  I’ve dressed my daughter in this and can vouch for its adorability factor, I just wish she was old enough to master a cute little waddle to go with it!


  • Lilinha Espindula: December 15, 2014

    I love penguins, and I bet the dress up penguin costume would look cute! :) x

  • Heidi Roberts: December 14, 2014

    Those costumes are adorable! Penguins are so cute its no wonder they have made it big this Christmas!

  • Ami Elizabeth: December 12, 2014

    I love penguins and Happy Feet & Mr Poppers Penguins are two of my favourite films :)

  • fashion-mommy: December 12, 2014

    I love penguins, definitely a fan since the Pingu days, which, incidentally, my five year old now loves too.


  • KarenB: December 12, 2014

    The little penguin costume is so cute, I absolutely love it! My LO is just 2 months old so too young for it yet, but I am definitely going to order it for her when she is old enough. I love the little hat!!!

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